PressReader, a Canadian company based in Vancouver, is an online platform for newspaper and magazine content distribution. The company has chosen Bordeaux for the site of its new EMEA (Europe, Middle East and Africa) office, bringing it closer to its customers and publishing partners.
It plans to make Bordeaux the decision-making center for publisher relations and business development in France and throughout the other EMEA region countries as well.
Official opening of the Bordeaux office on 7 November in Paris!
The Spotify of media content
With 6,000 newspapers and magazines, over 100 countries, 60 languages, and unlimited access on tablets, smartphones, and computers, PressReader has established itself as the Spotify of media content.
In France, nearly 500 titles will be offered, including newspapers such as Le Figaro, L’Équipe, Ouest France, and Les Echos and magazines such as Elle, Vanity Fair, Le Point, and L’Express among many others.
PressReader has a long and well-established presence in libraries, hotels, and transportation companies providing a digital press service in an effort to strengthen customer loyalty.
Its presence has now expanded to include new sectors such as restaurants or telecom operators.
The distribution model is primarily B2B: over 40,000 distribution points for digital press throughout the world are equipped with PressReader, making it possible for publishers to reach a new audience of over than 300 million readers every month.
Clients, including the AccorHotels group and restaurant chains such as Flunch, use PressReader to provide their customers with a unique digital experience: all users who connect to the establishment’s Wi-Fi enjoy complimentary access to the Digital Kiosk and can download interesting titles. They may even store them on their tablets to read at a later time.
Bordeaux, a strategic choice
PressReader will start out with a six-person team and will go on to create 25 jobs in the medium term. It will originally be housed within the Bordeaux office of the Sud-Ouest newspaper, as part of the incubator launched jointly by 1kubator and the newspaper.
This support will continue throughout its start-up period as the company seeks a permanent location for its offices.
It should be noted that Frédéric Sitterlé, the Market Executive for EMEA, who is responsible for opening the office in France, was also the initiator of the Bordeaux startup accelerator 1kubator.
Bordeaux’s dynamic digital ecosystem with its many promising start-ups and the city’s infrastructure network (LGV and airport serving 90 destinations) were decisive factors, combining quality of life for employees with agility in market development.
Bordeaux’s top-notch educational institutions and training programs represent a unique source of specialized expertise in commerce and the digital sector.
The Volunteer for International Experience program offered by Business France is a real catalyst for international development and was a key factor in ultimately choosing France and Bordeaux.
International Business Experience Volunteers (VIEs) will be appointed in order to open up new countries for export, with an opportunity to become Country Manager.
Invest in Bordeaux has provided the company with support for finding office space and developing relationships with local players.
On 7 November, the Bordeaux agency, Invest in Bordeaux, participated in the event held in Paris for the official opening of PressReader’s Bordeaux office. Event attendees included:
- PressReader co-founders Igor Smirnoff and Nikolay Malyarov, who came to France especially for the event
- The Honorable Lawrence Cannon, Ambassador of Canada to France
- Virginie Calmels, Deputy Mayor of Bordeaux and Vice President of the Bordeaux Metropolitan Region, in charge of major sites contributing to the city’s economic attractiveness.