Comfortable-cotton-clothing lovers’ favorite French brand Petit Bateau, made specifically for the 0 to 924 month age bracket, has selected Lectra established near Bordeaux to help optimize product development and reduce time to market.
Lectra, the world leader in integrated technology solutions dedicated to industries using soft materials-fabrics, leather, technical textiles and composite materials-is pleased to announce that Petit Bateau has adopted Lectra Fashion PLM to accelerate product development cycles and reduce lead times.
Petit Bateau is a French brand since 1893. The brand is active in over 60 countries and designs, produces and markets clothing, underclothing and pajamas for babies, children and adults. Petit Bateau is member of the Rocher Group since 1988. Petit Bateau’s main objective is to preserve its know-how, an essential aspect of its DNA, while expanding activities internationally.
Each year Petit Bateau develops 180 colors, 120 fabrics and 2000 references. The brand decided to implement Lectra Fashion PLM to accelerate development phases and improve collaboration between design, development and production teams.
(Source : Lectra 29/01/2015)