When we say “August’, usually words like “holidays” and “relaxation” spring to mind, particularly in the Bordeaux region, and yet this August has not been so calm.
On the business front, the prospect of the holidays does not appear to have eased the pace of business nor its energy, while in the tourism sector, it is all go as the region’s appeal keeps on growing.
Businesses on form
At the end of July, Bordeaux had its French Tech label renewed and three new themed networks validated: e-health, connected transport and e-commerce, recognizing the strong, unique aspects of Bordeaux’s digital technology.
The digital technology businesses of Bordeaux as a whole also made the headlines in the first fortnight of August:
- Cheops Technology is a computer services company specialized in cloud computing and IT outsourcing which has been rolling out its network throughout France for several years now. Next it is securing its presence in Paris as it announces its takeover of the company FPS.
- Two Bordeaux companies specialized in web analytics have developed a new tool, Semanla (Semantic Analysis Layer), which can break down the restrictions imposed by Google. The companies are At Internet, one of the world leaders in audience analysis and Cogniteev, a start-up specialized in semantic analysis.
The product will be presented at the Cologne salon of digital technology in Germany in September.
- $57 million! That is the total value of the takeover of Cheetah Mobile, a Chinese company, by Bordeaux-based News Republic, which aggregates and compiles press articles.
A region with great appeal
Ranked the best city for investing in property, ahead of Paris, Nantes and Lyon, Bordeaux and the Gironde Region in general have seen remarkable numbers of tourists this summer.
Following the month of June, Bordeaux Airport recorded a new visitor record with an increase of +9.9% on July 2015, boosted by international traffic.
Despite a fall in more far-flung international visitors (Australians, Americans, Asians), French and European visitors were not lacking and are in fact on the rise (except the British affected by the drop in Sterling).
The city of Bordeaux and the coastline take in the majority of this tourist traffic.
Another highlight of Bordeaux’s appeal is the LGV high-speed rail line, which will put Bordeaux just 2 hours from Paris and which is reaching the final straight, so to speak, before its opening scheduled for 2 July 2017.
At the end of July, the first tests were carried out on the line that is currently being electrified and these will continue from September to December 2016.
Sources: Invest in Bordeaux, Sud-Ouest, La Tribune Bordeaux, Les Echos