For the first time Bordeaux hosts the international animated film and digital image exhibition, CARTOON MOVIE, while Bordeaux startups within the industry showcase their know-how at the Grande Jonction.
Dedicated to 3D animation, virtual and augmented reality, this Bordeaux FrenchTech event took place during the opening of Cartoon Movie.
The Grande Jonction gathers the digital ecosystem and offers the opportunity to discover the creativity of video game startups, confirming the vitality of Bordeaux’s creative industry with its 5000 jobs.
Here are the latest innovations from Bordeaux presented at the Grande Jonction ……
Asobo diversifies into augmented reality
Asobo is the leading independent video game studio and is based in Bordeaux with more than 100 employees and €9M turnover. It is developing a new activity derived from augmented reality that could lead to the creation of 20-50 new positions: programming engineers, managers, graphic animators, designers etc.
A dedicated subsidiary has been set up to develop industrial hologram applications following the signing of a partnership with Microsoft for the publication of the first holographic games on Hololens.
Several contracts have been signed, including with certain industrial groups such as UPSA for staff training.
Thanks to the holographic content, it is now possible to transform 50 pages of an instruction manual into just 5 minutes of augmented reality training, making it quicker and more efficient.
Microsoft have selected 2 of Bordeaux’s HighTech flagship firms, Asobo and Immersion, to develop Hololens technology in France.
I Can Fly joins forces with Wow Park in the Basque Country
I Can Fly (5 employees) is a Bordeaux-based business specializing in animation and digital content and will take advantage of the Cartoon Movie event to promote its “Pirate of the abyss” series to the attending publishers and distributers.
Its partnership with the floral park Leisure Adventure Wow Park in the Basque Country was also presented for an augmented reality interactive project with the application “Chasse aux Légendes” (hunting legends) doubling the number of visitors.
ShinyPix brings its know-how to News Republic
Shinypix is a Bordeaux-based mobile video game developer, founded in 2011. It has now developed News Republic, a Bordeaux startup publishing a news content aggregation app for smartphones and tablets. It is a virtual reality application.
Through a partnership with Samsung, News Republic now has a virtual reality News prototype (text/image/video).
It has been bought out by Chinese company Cheetah Mobile, making it the leader in the market. News Republic already covers 40 countries in 37 languages, with 50,000 articles each day.
Schmuby riding high
Another star present at Cartoon Movie is Schmuby, a Bordeaux-based animation studio that has been running for 2 years.
After competing for the César Award for the best animated short film last month with “Peripheria”, the studio has made the trailer for the Cartoon Movie event.
In addition, it is currently developing a full-length feature 2D animated film for adults, directed by Alberto Vasquez, which will be presented at the “Unicorn Wars” festival.
Shiro Games starts exporting
Shiro Games, an independent studio specialized in the production of real-time survival and exploration games, has just launched “Northgard”. After a year and a half of development, the first version has just been released on the Steam video game distribution platform.
Available in French, English and German, the game will also be launched on the Russian and American market. For this purpose the company took part in Pax East in Boston from 8 to 14 March 2017.
Finally, Invest in Bordeaux is supporting Solidanim, N° 1 in France for virtual cinema production, with the relocation of its headquarters from Paris to Bordeaux along with the construction of a film studio for cinema, television and virtual reality.