Groupe ConcoursMania based in #Bordeaux, a French specialist of online marketing games, announces the acquisition of a portfolio of 3 leading games websites, 2 French-speaking and A English-speaking, from Mastodonte Interactif, a Canadian company based in Montreal.
Websites www.kadogagnant.ca, www.toutacoup.ca and www.wannawin.ca represent a global audience of 12 million pages views per month.
They own a leading position on the marketing games online content and reinforce Groupe ConcoursMania presence on the Canadian market. They will complete www.touslesconcours.ca, a marketing games portal addressing the Quebecers launched by ConcoursMania earlier this year.
Caroline Dumortier, Groupe ConcoursMania’s Head of Development in Canada said: « These websites have developed over the past years a very important and loyal audience thanks to the quality of the content they provide. This transaction strengthens our local audience and will allow us to accelerate the deployment of our BtoB offers on the Canadian market. »
Julien Parrou, Groupe ConcoursMania’s CEO adds: « We are very pleased to announce this new acquisition that confirms our international development strategy. Marketing games are our core expertise and this websites will reinforce our assets in North America ».
(Source : Press Release 17 March 2015)