Bordeaux’s Cacolac, whose expertise in the dairy sector for over 60 years is well known by chocolate-flavored drink lovers, has published rising figures for 2015 and expects further growth in exports and on its production site at Léognan in 2016.
A growing brand
74% of French people know the brand Cacolac which is ranked 2nd out of the chocolate milk brands named most often.
This success can be seen in the results of the company in Léognan which has 30 employees.
The year 2015 was indeed a good one for CACOLAC. Its turnover increased by 15% from 7.9 million euros in 2014 to 8.9 million in 2015.
Over 25 million bottles and cans were sold in 2015 compared with 21 million in 2014.
This healthy growth comes thanks to the diversification carried out in recent years, particularly the launching of two new products, a nut praline Cacolac and a caramel Cacolac, in collaboration with the confectioner Normand Dupont d’Isigny.
The industrial site has a lab dedicated to R&D and comes up with innovations in both recipes and packaging.
International growth perspectives
The Gironde-based SME run by Christian MAVIEL, a member of the cofounding family, increased its shareholding in 2015 with the stake acquired by 2 regional asset management funds in the CACOLAC financial holding company: GALIA GESTION and IRDI, who are investing a combined sum of €1.2m.
This new step aims to accelerate the international development of the brand, allowing it to enter new markets, particularly abroad, in French-Speaking Africa, North America, the Middle East, and Asia.
In order to be able to cope with this growth, Cacolac is willing to invest 350,000 euros into equipment on its Bordeaux site.
(Sources: 20 Minutes 02/02/2016, Revue Industrie Agroalimentaire)