Around the renovated St Jean train station and both banks of the River Garonne, the new Euratlantique district is emerging, and not just for business.
It is also a new strategic space to provide the City with accommodation, facilities and urban services, forming an ecosystem ripe for job creation and new business.
The fact that in less than 5 months the TGV (high-speed train) will connect Paris to Bordeaux in 2 hours 5 mins is of course a success factor but it isn’t enough. This urban planning project, the biggest in France, managed by the public establishment Bordeaux Euratlantique, will also create new districts and a fabric across this vast territory.
Mobility, services, and architectural quality
The backbone of the urban project is focused around these 3 orientations. Stephan De Fay, director of EPA Bordeaux Euratlantique, presented the state of progress of Euratlantique during a Contact session organized by Invest in Bordeaux on the topic of “Euratlantique, 2hrs from Paris. Take the time to speed up!”
Mobility is the crucial question for all transport modes.
Diversified means of transport are planned to encourage multimodality:
- TER (regional express train service) timetables adapted to those of the TGV,
- Creation of 2 additional tram-bus routes serving the station, fitted with a new tire system (end of 2018),
- Creation of more than 6,000 parking spaces in new parking lots while anticipating lower car use over the next 30 years.
- Soft mobility, cycle tracks and footpaths in new green spaces along the quaysides.
With the production of 20 districts, each with their own identity and polarity, and 40,000 new inhabitants, new public services (schools, day nurseries, nursing home care, etc.) and retail/accommodation outlets will also be rolled out. Public and private sporting and cultural facilities will not be forgotten, with the future swimming pool on the quayside, the children’s theatre in the Garden of Ars and the revival of the Comptoir du Jazz.
According to Stephan de Fay, beauty is “a genuine challenge, but essential!”.
Extensive work has been carried out to channel the project’s architectural strategy towards the identity of Bordeaux, a city listed by UNESCO, by incorporating a harmony between historic heritage and new architecture. Technological innovation (wood, stone etc.) is at the heart of these architectural projects.
Finally, an effort to boost the quality of accommodation has been undertaken in order to absorb the new migratory flows (luxury accommodation, social housing etc.) with 20,000 new dwellings.
Privileged economic sectors
500,000 m² of offices have been scheduled to develop the tertiary sector in Bordeaux, equivalent to 20% of the current stock of office space in the urban area of Bordeaux.
Bordeaux Euratlantique is working in partnership with Invest in Bordeaux whose mission is to attract new businesses to this territory.
At the heart of this ambitious economic project, a new property offering is available to businesses in 5 sectors:
- Upper service sector: banks, insurance, services to businesses
- Digital with the opening of the Cité Numérique at the end of 2017 which will offer 26,000 m² to startups and companies listed on the CAC 40 (French stock market index).
- Eco activities
- Productive activitieswith the integration of premises (crafts, printers etc.) and logistics within the urban environment. The continued presence of the wholesale trading center and the creation of a FabLab will be a part of this.
- The creative economyhelping to further the city’s cultural influence with the creation of a startup fund topped up by sponsors. Artists’ residencies are also planned along with the MECA, Maison de l’Economie Créative Nouvelle Aquitaine
In all, one third of the Euratlantique program is already underway and in 2018 a large number of deliveries will take place.
Another step has been taken this week with the offer from developer Kaufman & Broad for the flagship building in the future Amédée Saint-Germain district, 450 meters south of the Saint-Jean train station in Bordeaux and its 26,000 m² of offices delivered at the end of 2019.