Many superlatives have naturally been used to describe our expansive future region: the largest in France, the 3rd wealthiest, the 4th most populous, and an agricultural powerhouse (wine, forests, livestock, etc.).
But what are the star companies of this region? What is the attractiveness of the leading companies and cities of the territory?
Did you know?
11 competitive hubs, 5 university centers and no less than 70 clusters clearly demonstrate the dynamism of the economic sectors in this region.
While tourism, aeronautics, agribusiness and the service industry are the leading sectors of employment, other innovative sectors that are just as strategic are surfacing in the great Aquitaine region, such as the silver economy, animation and video games, and luxury industries.
The greater region also has its star companies: Legrand in Limoges (2,500 employees), world leader in electricity, Fayat in Bordeaux, the 4th largest French group in the construction industry, Schneider Electrique (Angoulême), Maaf Assurances in Niort, the capital for mutual benefit companies, Delpeyrat , Labeyrie, and Lindt to the south, champion producers of foie gras, salmon and chocolate. The region is also home to Turboméca (6,000 employees), the largest industrial employer of the greater region and Dassault (3,000 employees, 3 establishments).
The Industry leaders
The new region holds pole position in the aeronautical maintenance industry, and features numerous advantages in areas around Bordeaux, Châtellerault and in the Landes area.
The animation industry in Angoulême is booming: it represents 600 jobs, 38 studios and one third of French excellence in this area. It is complementary to the Bordeaux video game hub (50 companies, 500 jobs).
Also in the field of digital technology, the future region will benefit from a cutting-edge ecosystem in the area of the silver economy in e-health. With its e-health cluster, high quality research laboratories and its major industrial players, Aquitaine will be able to count on Limousin, the pioneer in home automation, in order to strengthen its leadership in this area.
In the luxury industry, the list includes the ceramics industry (Limoges), leather (Dordogne), the nautical industry (Bordeaux and La Rochelle), as well as, of course, wine and cognac, the top export industry.
As the number 1 agricultural region, its agri-food industry has also risen to the top.
The Lacq chemical plant and its redevelopment as a “Carbon Valley” is very promising as well for developing a true carbon fiber industry.
Finally, the service sector dominates the Region’s economy in terms of the number of jobs and its well established characteristics. With over one million jobs in the market services sector, the Region is 3rd in France (43% of regional employment).
Behind Bordeaux and its future Euratlantique business district, Niort is the 2nd superior service cluster of the greater region and the 3rd French financial community. With 20% of the senior management and intellectual professions, Niort, capital of the mutual insurance system, matches Bordeaux in its scores, ahead of Poitiers, Pau, Limoges and La Rochelle.
With the driving forces present in Bordeaux, with Cdiscount at the top of the list, complementary links will also emerge in the areas of e-commerce and e-learning between Bordeaux and Poitiers.
An attractive region
Finally, the greater region is also a major region for tourism. With over 87,000 jobs, it draws 13 million tourists (10% of the national total) and represents 8% of the regional GDP.
The following are included among the successful sites: Futuroscope, Sarlat, the Dune du Pilat, St Emilion.
The future region is also experiencing population growth that is above the French average within new urban areas featuring Bordeaux at the center (1 million residents), followed by Bayonne and Limoges (283,000), then Poitiers, Pau and la Rochelle.
With its wealth of 10 airports, its 4 commercial ports, a new TGV line that will service the territory starting in 2017, the region benefits from the outward-looking, international exposure that will help to develop trade and welcome investors.
(Sources: Sud Ouest Eco, Le Figaro 11/12/15, les Echos 10/12/15, CCI Aquitaine)