Bordeaux’s tourist attractiveness, boosted by the European Best Destination 2015 label, has become a reality and the number of visitors is reaching new highs.
5.8 million tourists visited the city in 2014, generating 926 million euros, as shown in the study commissioned by the Bordeaux Tourist Office and carried out by the specialized research firm Protourisme.
The impact in terms of jobs is not to be neglected either since 6,300 direct and indirect jobs can be linked to the tourism industry.
Whilst leisure tourism remains the strongest with 4.1 million tourists, business tourism is growing and now represents 1.7 million visitors. Bordeaux has indeed become the 4th best city in France in which to host international conferences.
23% of visitors are from overseas: many are British (22%) or Spanish (11%). Americans and Canadians make up 18% of tourists, whilst the Chinese represent 3%.
“Bordeaux is a key attraction when it comes to France as a destination, explains Stéphane Delaux, president of the Tourist Office. The potential for development in this industry in years to come is still important with the arrival of the LGV (high-speed train), the Cité du vin, and the development of river cruises.”
(Source: Journal des entreprises, Sud Ouest 16/10/2015)